Google Search Will Be Taking Its Page Experiences Ranking Factors To Desktop Versions Of The Platform As Well - Digital Information World

After testing it out in mobile services, Google will be expanding it's new page experience ranking metric for the company's Search engine to include desktops as well in the beginning of the next year.

Google Search is one of the best search engines out there, and could easily even be considered the best. Compiling search data from quite literally across the world and presenting it in an order that almost always proves relevant is what makes the engine shine. Sure, other search engines can pull up results as well, but speed, efficiency, and effective ranking are traits that Google Search has fully nailed down after years of being at top in the business. Of course, budget counts for something as well and Google has the enviable position of being able to throw quite literally as much money as it wants on Search. Making it better and more efficient is, after all, the goal. Even if advertisements are annoying.

Google's typical metrics for ranking websites revolve around core web vitals, referred to as CWV, and search engine optimization, often shortened to SEO. The former is easy: it measures factors such as page speed, visual stability, and responsiveness. Pages that take too long to load or are buggy are naturally kicked lower down the line. SEO is a metric that essentially judges a bunch of different things in a webpage's layout, i.e.: how efficient is the page in terms of delivery of information? Cluttered pages go lower down the line and don't get ranked as high as neater...

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