Want to Learn About Bing and Search Ranking? Here You Go! - Search Engine Journal

Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube

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Many people are quiet when it comes to SEO for Bing because there’s not a lot of information about it. Funny thing is that many cutting edge technologies and techniques were used at Bing before Google. Fabrice Canel, Principal Program Manager at Bing recently shared a load of information with Jason Barnard of Kalicube about how not just Bing works but in general how search engines work as well.

Criteria for Indexing Content

Fabrice is in charge of Bingbot Crawler, URLs Discovery and Selection, Document processing, and Bing Webmaster Tools. He’s a good person to turn to for information about search engines, particularly crawling and page selection.

Fabrice here describes the crawling process and what I feel is the important takeaway is how he says Bing is picky about what it chooses to index.

A lot of people feel that every page of their site deserves a chance to get ranked. But both Google and Bing don’t index everything.

They tend to leave behind certain kinds of pages.

The first characteristic of a page Bing would want to index is a page that is useful.

Screenshot of Jason Barnard

Fabrice Canel explained:

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