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The disavow tool, now located in your Google Search Console, enables you to tell Google not to count spammy links as part of your link profile.
Following Google’s Penguin update in 2012, toxic links became a huge issue. Sites with link profiles that appeared unnatural ended up hurting a lot of businesses and brands that had dabbled in spammy link building tactics in prior years.
SEO professionals balked at the idea of having to contact someone on the other end of every potentially damaging link to ask for its removal. There were also many reports of extortion (“Sure, we’ll remove that sketchy link, just send us lots of $$$!”)
And although Google initially resisted, the disavow tool was born.
We know unnatural links can negatively affect your search rankings.
So can you improve your search rankings by using Google’s disavow tool?
Let’s answer this question.
The Claim: Disavow Tool as a Ranking Factor
Claims about this range from “use it to protect your rankings” to “we used the disavow tool and rankings skyrocketed.”
The idea is that if you rid your link profile of spam, identifiably paid, and other low-quality links, your organic search rankings will directly benefit.
The Evidence for the Disavow Tool as a Ranking Factor
Reddit and SEO forums are rife...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/using-disavow-tool/
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