Bloomreach is a cloud commerce startup that connects the core parts of an e-commerce experience to help clients engage, inspire and convert consumers.
Cloud commerce startup Bloomreach began its journey with a simple idea — improve customer experience.
When the startup was born in 2009, neither social media sites were as lively as they are now nor the ecommerce space was as mature. However, the internet was rapidly changing. For founders Ashutosh Garg and Raj De Datta, who were witnessing the rise of artificial intelligence (AI) and machine learning (ML), this period opened an opportunity to grow in the then-nascent commerce cloud space.
The duo planned to bring emerging technologies to the field of advertising to drive sales for customers. This idea led to the launch of Mountain View, California-based Bloomreach, years before the internet penetrated every aspect of daily life.
“My thought at the time was, no one was excited about going online because they wanted to watch ads. They were going online because they wanted great experiences. So what if we could harness that class of technology and make every digital experience absolutely amazing, and also make it on-point with what people were seeking,” says Raj.
Bloomreach offers a Commerce Experience Cloud and within that cloud, the platform provides different products: Discovery, which offers AI-driven search and merchandising; Content, a headless CMS; and Engagement, a leading CDP and marketing automation solution.
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Read Full Story: https://yourstory.com/2021/11/google-engineer-tech-investor-commerce-cloud-bloomreach-startup/amp
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