Enterprise SEO Site Structure: 14 Essential Optimizations - Search Engine Journal

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Site structure is crucial for any enterprise SEO service to implement, but the essential optimizations go well beyond the scope of what’s seen in traditional corporate SEO.

An enterprise site must adopt a digital marketing strategy that looks at all of the fine points of a site, usability, and elements in your organization’s control.

Here are tips you can use for any enterprise site to create a structure that will work today and in the future.

1. Put SEO Governance In Place

An enterprise SEO strategy can be massive.

Marketing teams are handling hundreds of campaigns, content marketing adds countless pages to a site, and even social media may be handled by an enterprise SEO agency, internal team, or mixture of both.

So, what can you do to keep everything in order and running smoothly?

Implement SEO Governance

Governance helps in a variety of ways, both in the B2B and B2C worlds, and will provide processes that help:

• Enterprises launch in multiple countries without conflicting issues.
• Provide controls over certain URLs so that not everyone can create or change vital pages.
• Reduce the risk of multiple teams working against each other to rank for the same keywords or services.
• Provide consistency across multiple sites.

Every enterprise SEO strategy...

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