When it comes to improving your digital marketing and online visibility, SEO is one of the most effective tools in your arsenal. It’s a great way to get the right attention from search engines and attract an audience inclined to need your services. SEO is a flexible tool that works for any business, including home improvement services, but there are some ways to adjust your approach to work more effectively for your field. Some useful tips to help strengthen your SEO strategy include:
1. Focus on local keywords
Local keywords are an integral part of your SEO strategy. Specifying your location ties your business to a local area, and makes it easier for your pages to show up on results from the local area. Many users use local keywords in searches to narrow down their results to those most relevant to them. For example, users in Mississauga may search for “landscape lighting in Mississauga” when looking for businesses that can offer that service.
To make sure your pages match with relevant searches, insert your keywords organically into your content. Location-based keywords are particularly useful, as they specify where your business operates and matches your pages to nearby prospects. Keep in mind you can narrow down your location to very specific areas, like street names and local landmarks to correspond to a wider range of terms.
2. Use local directories
One easy way to boost your website’s exposure is to use business directories like Google My Business and Yelp....
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