Do you want to provide value to your clients so they will keep you on retainer?
If so, one valuable piece of data you could provide for your agency’s clients is the return on investment (ROI) for specific marketing strategies.
Demonstrating how your agency provides value to clients is especially important as small business owners continue to contend with the ongoing effects of the pandemic.
The more your agency can help them navigate the new normal and the resulting impacts on their marketing efforts, the better.
In this article, you will learn three ways to help agencies measure the ROI of marketing.
Why Measuring ROI Matters To Your Clients
For businesses that generate leads online, it’s crucial to know which marketing activities drive the most leads. While there are free website analytics tools, they are limited in their ability to track certain referral sources – especially when it comes to inbound phone leads.
Knowing the specific sources of leads allows your clients to allot their marketing budget to the most effective strategies. Being able to pinpoint the source of your client’s most qualified leads ensures that their sales team spends more time with higher converting leads – and that your agency is providing valuable data, which can lead to a renewed contract.
How important is measuring ROI? According to a study from CallRail, small businesses love working with agencies that do the following:
- Review analytics with their consulting partners (46%)
- Use call tracking...
Read Full Story: https://www.searchenginejournal.com/callrail-measure-marketing-roi/425685/
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