If you want to be noticed in our crowded digital world, an optimised website is vital to your success. Optimising your website can literally put you ahead of the competition by increasing your SEO ranking, resulting in more organic online traffic as well as improved useability for your visitors. There are some simple changes you can make to ensure your website is search engine friendly and set up for the best user experience.
It’s time to give your website a health check – and here is your website optimisation checklist:
1) Make sure your website loads fast
Google prioritises websites that are highly optimised and will provide the best value experience for its users. After all, nobody likes a site that’s slow or non-responsive. According to Website Builder Expert, 40% of web visitors will wait no longer than 3 seconds before they decide to leave your website. Yet they also reported that the average website load time for desktop is 10.3 seconds, and 27.3 seconds for mobile. So, what if your site falls into this category?
- Set up caching via a plugin or your hosting. This will speed up how your site loads.
- Your images should be pre-sized and optimised before loading them to your site. Alternatively, if you use WordPress, use a plugin like Smush (https://wordpress.org/plugins/wp-smushit/) to automatically compress your images down.
- Streamline and simplify your plugin or extension usage. Be aware that each one loads scripts, and that slows down your site.
2) Is your website...
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