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Today’s Ask an SEO column is a 2-for-1 special dealing with questions about ranking in multiple countries.
Parth in Ahmedabad asks:
“One of my clients want to rank in the U.S., Australia, Canada, New Zealand & South America with a .uk domain. Should I suggest that they stay with the .uk domain or launch a new website? They recruit teachers from international countries who are looking for a better opportunity in the U.K.”
And Dezsoe in Frankfurt, Germany asks a similar question:
“My website will not rank in the U.S., only in Germany. What can I do to rank worldwide?”
While these questions aren’t exactly the same, they’re related in that they deal with the same factors and answers. Let’s dive in and talk international SEO.
What Do Search Engines Look At For International Ranking?
There are a ton of signals search engines take into account when determining which country is the right audience for a website, including:
- Language.
- Domain extension and/or URL structure.
- Other tagging (HTML language, etc.).
- Where the URL is hosted.
- Country targeting in Google Search Console.
- Links to the site.
- Actual content on the site.
When examining why a site isn’t showing up in a certain country, we need to look at combinations of all of the above factors.
We also...
Read Full Story: https://www.searchenginejournal.com/how-do-i-rank-internationally/424530/
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