A new online search engine, you.com, launched its public beta today, aiming to take market share and search-related revenues from the dominant incumbent. Google has 86.64% of the search engine market, a position that generated $146.9 billion in 2020 advertising revenues. “Its kind of crazy that right now there is this one monopolistic monolith that decides what you read, what you consume, what you buy, and you have no control over it,” says you.com CEO Richard Socher.
Socher and his co-founder Bryan McCann helped build the Einstein artificial intelligence platform at Salesforce. Now they want to free Web search from the advertising and SEO biases of current search technology and give users more control over their interaction with the internet. Their focus is on a new interface design and new user experience, transforming the familiar single vertical list into horizontal collections of relevant sources.
“We realized the AI needs to be connected to strong, novel interface that will really shine. We think of search results as apps, as a way to help you see different dimensions of the internet and summarize for you each dimension. Each app is one slice, one dimension of the internet,” explains Socher. The new interface allows users to swipe left and right to see similar content and up and down to see different types and sources of content.
More user control means more choice both in terms of the ability to personalize, to define preferred sources, and in terms of moving easily...
Read Full Story: https://www.forbes.com/sites/gilpress/2021/11/09/the-end-of-googles-dominance/
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