As the saying goes, “That which is measured, improves.” Thus, it’s no surprise that all of the best search engine optimization (SEO) minds use platforms like Google Analytics and Google Search Console to monitor organic search performance. However, if you spend enough time with the data, you’ll begin to notice inconsistencies when comparing the data from each.
Why are the number of clicks from Google Search Console completely different from sessions on Google Analytics? Which one should I use? Since these platforms track things like clicks, ranking position, sessions, leads, and revenue — all valuable tools to see how a website’s organic search performance grows over time — these questions are crucial to understand.
The truth is that each analytics platform measures slightly different things, and you should use both in different ways.
The first separating factor between Google Analytics and Google Search Console is driven by keyword availability. Simply put: Google search Console has reliable data on keyword performance for organic search and Google Analytics does not.
Eight years ago, in 2013, Google Analytics introduced secure search technology measures intended to protect searchers’ privacy. These measures resulted in the query string — the keyword searched for — being stripped from the referral string that Google Analytics uses to measure performance.
Unfortunately for SEO, this privacy measure blinded Google Analytics to the keywords being searched for. The vast...
Read Full Story: https://www.jumpfly.com/blog/why-google-analytics-and-google-search-console-show-different-seo-data/
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