HOUSTON, Nov. 9, 2021 /PRNewswire-PRWeb/ -- In the era of information, the Internet has arguably become the most dominant platform that businesses use to market themselves. Because of the sheer volume of content that exists on the web, though, websites that aren't optimized for Google's search algorithm can easily be lost among millions of other search results. By understanding and implementing SEO principles, businesses can optimize their websites and increase their brand's visibility online.
So, what exactly is SEO and why is it so important?
For those unfamiliar with the concept, SEO stands for "Search Engine Optimization." SEO includes methods of enhancing web content so that it appears higher in Google's search results. When a brand's website ranks higher in a Google search, it becomes more visible to potential customers and is more likely to generate traffic. By understanding some of the ways that Google's search algorithm ranks web pages and websites, a business can make its content more visible and attract more visitors.
Understanding Google's Ranking System
The first step to harnessing SEO is understanding how Google determines a website's relevance to a search. When ranking a webpage, Google's algorithm analyzes several factors, including the quality of a website's code and the structure of the website's content. When a site's content is organized in meaningful ways, Google is better able to determine which pages of the site are the most relevant to a search....
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