How To Analyze The Performance Of Your Multi-Domain SEO Program - Search Engine Journal

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Does having multiple domains help or hurt your SEO?

Let’s go for the Featured Snippet! The short answer is that having multiple domains can definitely be problematic for SEO performance due to cannibalization.

It doesn’t have to be, though.

There are numerous strategies for how multiple domains can complement each other’s SEO, and I will point some of these out as I go along.

But for this article, let’s focus on the problems (because let’s face it, a lot of you are likely reading this because you suspect there’s a problem with your multi-site SEO strategy!).

In this article you will learn the following:

• Why a business might use multiple domains for SEO.
• Common SEO problems for businesses with multiple domains.
• How to analyze the SEO performance of multiple domains.
• Key organic traffic patterns/problems to look out for.
• Ideas for how to fix cannibalization problems that can arise from having multiple websites based on similar topics.

Why A Business Might Use Multiple Domains For SEO

There are many legitimate reasons for a business to have multiple websites. Common reasons include:

Businesses with multiple brands.

For example, SC Johnson owns Windex, Pledge, and a host of other brands that all merit their own domains. This often is a good setup when...

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