There's no SEO silver bullet; everything is interconnected - from design to UX to content - but there are key aspects of an enduring and holistic plan.
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If there’s one piece of advice that business owners should follow to win at search engine optimization, it’s this: Stop putting it in a box. More often than not, people assume that ranking in searches only involves simply researching keywords and building links. And yes, they matter, but are just parts of a larger equation, and certainly shouldn’t be your only focus. Ranking higher in Google and attracting qualified and enduring traffic require a mindset shift. This is where holistic SEO comes in.
What is holistic SEO?
The term, broadly, refers to improving every aspect of a website rather than focusing on one, or just a few. Getting all the key elements of SEO correctly not only boosts your brand’s organic search visibility, it also keeps visitors happy and makes them want to do business with you. In order to understand holistic SEO, a business owner should remember Google’s approach with searches, which is to help people access the best information and present it in the most useful way. Therefore, a holistic plan include three tasks: content design, user experience (UX) and semantic structure.
1. Content design
It’s no secret that visual content increases the value of a website for users, but when left unoptimized, it can slow down its performance. Here are a...
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