Dwell time is one of many user interaction signals that finds its way into experts' lists of top Google search ranking factors.
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The length of time between clicking the link to view the webpage and clicking the back button to return to search results is referred to as dwell time.
On paper, it sounds like an effective metric for measuring user satisfaction. This may seem like a reason for Google to rank the page higher in SERPs.
But is dwell time a genuine Google ranking factor?
Let’s look at what SEO experts claim, and then we’ll compare that with official statements from Google to try to get to the truth.
The Claim: Dwell Time Is A Ranking Factor
The term “dwell time” was first used by Bing – not Google – in a 2011 blog post. Bing said it is “a signal we watch.”
Experts claim dwell time is a Google ranking factor, with a longer dwell time having a positive impact on search position.
Dwell time is often examined in correlation studies to prove it’s important to SEO. These studies have found that a long dwell time correlates positively with high search rankings.
However, the same can be said for other metrics that have been debunked as Google ranking factors.
The adage correlation doesn’t equal causation should be kept top of mind when reading any studies...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/dwell-time/
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