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Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast.
The team of Google’s John Mueller, Gary Illyes, and Martin Splitt talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO.
More specifically, the three Google veterans touch on the following aspects of SEO and predict how important they’ll be within the next several years:
- HTML
- JavaScript
- URLs
- Meta tags
- Structured data
- Content
- Voice search
- And more
Here are all the highlights from the 45+ minute episode.
The Future Of HTML In SEO
Mueller suggests SEOs won’t need to learn HTML in the future as content management systems (CMS’s) become more adept at taking care of the technical aspects of a website.
“Well, I mean it’s like if you just have a a rich editor and you just type things in and then you format your text properly and you add some links. What do you need to do with HTML?”
Illyes disagrees, saying SEO is more than just writing content. There are important elements of SEO that require some understanding of HTML, and that’s not likely to change in the future.
“But SEO is also about link tags and meta tags and title elements and all those weird things in the head section of...
Read Full Story: https://www.searchenginejournal.com/google-on-the-future-of-seo/426885/
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