There are lots of things to consider in the SEO world.
It can be difficult, when resources are limited, to work out what to prioritise. What on earth should you move to the top of that to-do list?
I would like to humbly suggest that paying more attention to Google’s Search Console reports should be high on your list, especially with the news this week that has given more clarity about the timings of the page experience for desktop rollout. It was no secret that Google was bringing page experience ranking to desktop, but it has now been confirmed that this will rollout out from February 2022 and will be completed by March 2022.
In all fairness, you should have been paying attention to the core web vitals report in Search Console for a while now as page experience has been used for mobile rankings since August of this year. In a mobile first world, that matters. The fact that it will soon be used for desktop as well as mobile shows that Google takes it very seriously. So should you.
What is page experience?
Page experience is the term used by Google to refer to a set of ‘signals’ that help to measure how a user may perceive the experience of interacting with any webpage. It is not about the content of that page (gasp – content is not king!), but it is about the joy you should feel when visiting that page. Or, quite possibly, some red flags that are raised about factors that detract from that joy.
A significant portion of these tests relate to the speed of the page, but page...
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