I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don’t receive as much attention in the context of organic search.
I’ll address structured snippets in this post.
Structured Snippets
Structured snippets provide additional information in organic listings. Google extracts the info from on-page tabular data — i.e., data marked up within <table> HTML tags.
Google first announced structured organic snippets in 2014. However, they differ from structured snippets in ad extensions, which are managed via the ad setup process.
Rich snippets and structure snippets are easily confused. Both stand out in organic search listings. But rich snippets come from structured data such as Schema.org, whereas structured snippets come from an HTML table.
Structured snippets are less predictable than rich snippets as Google may ignore an HTML table and thus the snippet. Google almost generates a rich snippet if the on-page markup is correct.
The good news is Google often combines structured and rich snippets when it encounters both on a web page.
Examples
HTML tables typically organize numeric data, which Google views as factual. Yet, in reality, structured snippets extend beyond numbers. They can display a product’s specifications, benefits, and even pricing.
All of those details make a snippet “shoppable,” in that it conveys expectations for the page and otherwise...
Read Full Story: https://www.practicalecommerce.com/structured-snippets-the-low-hanging-fruit-of-seo
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