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When it comes to Black Friday, competition for organic visibility is tough. What started as an event solely for US customers ready to work off their Thanksgiving dinner has become a global event that both customers and brands are fighting to capitalize on.
So, how are you going to bring these customers to your site?
The truth of the matter is that a good SEO strategy is key to signposting both Google and users to your Black Friday landing page. While there is plenty of year-round best practice, there are specific ways you can prepare for this busy shopping event. Laying solid foundations within your Black Friday campaign can be done successfully by optimizing your Black...
Read Full Story: https://www.thedrum.com/profile/clickthrough-marketing/news/how-to-optimise-your-black-friday-landing-page
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