Can Site Quality Be Quantified in Search Console? - Search Engine Journal

Google's John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric

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Google’s John Mueller was asked about whether search quality is quantifiable, meaning something that could be measured and expressed as a metric. John Mueller’s answer was surprising because he indicated having looked into a search console quality metric to help publishers.

What is Site Quality?

The idea of site quality seems deceptively simple but it’s not.

John Mueller and many others talk about the importance of site quality for indexing and ranking but what it actually means at Google is a mystery so we’re stuck with our own subjective ideas.

Screenshot of John Mueller Discussing Site Quality

The concept of “site quality” is a subjective concept that depends on the opinions of individuals, opinions that are influenced by their wildly varied levels of experience and knowledge.

There is no absolute and objective way to express what Site Quality is.

Every person is literally blind to what “quality” actually means for Google because Google doesn’t say what the height, width, and depth of their definition of site quality is.

And it could be, as the person asking the question implies, there is no way to quantify what...

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