A new wave of digital real estate is available to brand builders, which has re-democratized domain name acquisition.
Opinions expressed by Entrepreneur contributors are their own.
Understandably, people are skeptical of the emergence of descriptive domain extensions, from .travel to .live. After more than two decades of navigating an internet dominated by .com and .net top-level domains (TLDs), there have been mixed reactions to disruptions to this familiar landscape, but the fear and skepticism aren’t based on facts. They tend to stem instead from a few common misconceptions.
Popular misconceptions about descriptive domains
Despite more and more global brands and organizations choosing descriptive domains for their websites, landing pages, products, marketing campaigns and more, there are still a few lingering misconceptions about descriptive domains that have discouraged businesses from using them. Here are three we frequently encounter:
Misconception 1: Websites with descriptive domains aren’t as secure or trusted as websites with .com or .net domains. People are increasingly aware of the threats of phishing attacks, with 76% of businesses falling victim to such attacks in 2019. Based on the length and specific characters in your domain name, there could be anywhere from a few hundred to a few million homographic variations of your domain available for fraudulent use in phishing schemes. But thanks to new, built-in homographic blocking technology offered by some...
Read Full Story: https://www.entrepreneur.com/article/391122
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
