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Friday, April 19, 2024

Domain Age: Is It A Google Ranking Factor? - Search Engine Journal

Last updated Sunday, November 14, 2021 12:00 ET , Source: NewsService

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Does Google favor older, established domains in its search results?

Does buying a brand new domain name put you at an SEO disadvantage?

These are just a couple of the questions surrounding domain age as a ranking factor – a topic that has been hotly contested and debated during the past two decades.

We know that Google at least considered it as part of a document scoring algorithm at one point in time.

Read on to learn whether domain age is really a Google search ranking factor.

The Claim: Domain Age As A Ranking Factor

The claim here is twofold:

  • The longer Google has had a domain in its index, the more it will benefit your search ranking.
  • The longer the domain is registered, the more it will benefit your search ranking.

Basically, here’s the argument:

Let’s say you registered two domains, one in 2010 and the other in 2020. Until three months ago, you never published a piece of content on either site.

That means Google will consider the 2010 domain “stronger” – simply because it was registered more than 10 years prior to the second site, and it should have an easier time ranking.

Does that seem logical?

The Evidence For Domain Age As A Ranking Factor

Back in 2007, some folks in SEO believed domain age to be one of the top 10 most important ranking...



Read Full Story: https://www.searchenginejournal.com/ranking-factors/domain-age/

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