Google: Bolded Text Can Help Your SEO - Search Engine Journal

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Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better.

This is stated during the Google Search Central SEO office-hours hangout recorded on November 12, 2021.

A question is submitted asking about the benefits of using bolded text.

Is it purely a stylistic choice? Or can it also be utilized for SEO purposes?

Mueller states definitively that it does help SEO.

However, the extent to which it helps is relative to the rest of the content on the page.

There’s more on what that means in the next section.

Google’s John Mueller On Using Bolded Text For SEO

In answering this question, Mueller references a video from former Googler Matt Cutts where this subject was touched on once before.

“This is something that comes up every now and then. I double checked before the session, actually, and Matt Cutts did a video, I think, in like, 2012 or something around that about bolding and strong on pages.”

I went back and watched the video to discover Cutts didn’t actually speak to the SEO implications of bolded text.

Does that make this news a Mueller exclusive?

Cutts’ video had more to do with the use of <b> and <strong> tags and whether there’s a difference between...

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