HubSpot : The Marketing Trends of 2022 - Marketscreener.com

The marketing world moves at the speed of light.

And, in 2021, we saw just how quickly the marketing industry can evolve.

In the last year, marketers embraced digital transformation more than ever as they adapted to constantly changing virtual and hybrid business landscapes during COVID-19 pandemic.

Then, as countries cautiously reopened -- and more consumers left the house -- some businesses saw slumps in the virtual engagement and online traffic they'd recently relied on.

As a marketer at any experience level, keeping up with these changes isn't always easy. But, to succeed in the fast-paced marketing world -- and maintain a sense of relevance with your audience -- it's vital to stay ahead of them.

Marketing trends allow you to:

• Keep up with the way consumers shop and research your products and services (and those of your competitors')
• Stay up to date with changes in consumer behavior and priorities
• Ensure you're ahead of the curve in terms of knowing who your target audience is and what they need from your business
• Listen and respond to changes in the market to help you save money
• Stay relevant in your target marketplace and among your competitors (now and in the long run)

To help businesses build cutting-edge and competitive marketing strategies in 2022, the HubSpot Blog surveyed more than 1000 global marketing professionals from both B2B and B2C brands -- while also talking to a handful of industry experts -- to create this bookmarkable guide of marketing...

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