Google released a new feature called Conversion Goals in Google Ads on Nov. 1 which aims to make tracking conversions easier for marketers. Marketers can access Conversion Goals from the settings in Google Ad Manager to enhance campaign optimization for smart bidding. The feature tracks conversion actions customers take on an app or website page, such as clicking a button to make a purchase, initiate a phone call, or start an online subscription.
How Conversion Goals Work in Google Ads
To implement Conversion Goals, analysts choose a standard or custom conversion goal tier. The standard tier automatically groups a set of goals as the account default. Account-default goals set conversion goal bids and optimization targets for all account campaigns automatically. The goals are based on their conversion category type. The types include standard conversion objectives such as “Purchases” or “Submit lead forms.” When you create a new ad campaign, all goals are selected for optimization by default.
The custom tier involves setting a series of conversions. Marketers can set any combination of primary and secondary conversion actions. The Google page on conversion goals offers an example. A marketer can create a custom goal with a primary conversion action from the “Purchase” goal and a secondary conversion action from the “Submit Lead Form” goal.
Conversion goals can help with workflow consistency, which is critical as more advertising teams coordinate remote work across a number...
Read Full Story: https://www.cmswire.com/digital-marketing/google-introduces-conversion-goals-for-google-ads/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
