Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses.
In addition, Google has published statistics related to local shopping during the holiday season. This includes the most popular times to visit certain categories of businesses, and more.
These are the new features that are now available in Google Maps worldwide.
4 New Google Maps Features
1. Area Busyness
Customers can now see how busy a particular area is before they get there, which will help those who prefer to avoid large crowds.
The new feature, called Area Busyness, combines live busyness trends from individual businesses that are in close proximity to each other.
To access Area Busyness data, open Google Maps and tap on an area to see how busy it is at different times of day.
Google Maps will show you how busy the area is currently, and how busy it’s estimated to be throughout the day.
Screenshot from blog.google/products/maps/, November 2021
Last year’s data indicates that the busiest stores for holiday gift shopping are places like Kay Jewelers, Bath & Body Works, and Barnes & Noble.
Maps searches for these places increased 100% from November to December in 2020.
Shopping malls tend to be the least busy on Tuesday evening, with the most popular time being Saturday afternoon.
2. Directory Tab
Google Maps is expanding expanding the Directory tab globally on Android and iOS for all airports, malls, and transit...
Read Full Story: https://www.searchenginejournal.com/google-maps-adds-4-new-features-for-local-shopping/427327/
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