Outbound Links Strategy: When, Why & How To Use Them - Search Engine Journal

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Recently, a popular tool in the search engine marketing space created a new report called the “Outbound Link” report.

This report gives users a snapshot of the links pointing from one website to another.

But unlike most reports on linking in tools of this type, this one focuses on the links pointing out to other sites from a user’s site.

Confused?

That’s okay. When we talk about links, I find that many are confused with what we call things – until they aren’t.

So that’s my goal here. Let’s bring some clarity to the conversation around outbound links.

What Are Outbound Links?

There are two main types of links that marketers worry about: inbound and outbound links.

(Well, there are also internal links, but we’re not talking about those today.)

Inbound links are those that point at your site from another.

One example of an inbound link would be if a recipe blogger linked to a page selling a specific type of cherry filling they recommend for their delicious cherry apple tart recipe.

An outbound link points to someone else’s site.

For example, if you are a recipe blogger and write a recipe for delicious cherry tarts, you might be particular about the ingredients you recommend. You could link to a page selling the specific cherry filling you know will result...

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