HOUSTON, Nov. 17, 2021 /PRNewswire-PRWeb/ -- Google is always changing something, whether part of their algorithm or the name of one of their platforms. One of the most recent major changes is that Google announced that they're rebranding "Google My Business." Actual SEO Media, Inc. can explain how the changes that accompany this rebranding will affect local SEO in 2022.
By 2022, Google My Business's new name will officially be "Google Business Profile." This change to Google My Business, correction, Google Business Profile's name isn't the first one and probably won't be the last. And with this new name comes new features, which will affect how most businesses manage their local SEO and marketing on Google.
"Google makes updates all the time," Jamin Mootz, Actual SEO Media, Inc.'s CEO, stated when the news first dropped. "It doesn't change the importance of utilizing the marketing tools and platforms they have to your advantage. Even setting up a Google Business Profile helps tremendously, and all business owners should know the basics on how to. If anything, these new changes make it simpler and faster for small businesses to access their info online."
- Changes to the Google My Business Platform and App
First, Google announced plans to retire the Google My Business app in 2022, so businesses are expected to slowly transition to the new platform and features between now and the new year. To help with that, Google has implemented features that allow single listing...
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