Google is rolling out a new broad core update today named the November 2021 Core Update. This is the third core update Google released in 2021.
The announcement. Google announced this rollout on the Google Search Central Twitter account, not the Search Liaison account, which it has done for all other previous announcements on core updates.
Rollout started at about 11am ET. Google updated us that the rollout has begun at about 11am ET. Google said “The November 2021 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.”
Timing before holidays. It is a bit shocking to see Google rollout this update before, and likely during (assuming this is a normal two week rollout), the biggest online holiday shopping season. Black Friday and Cyber Monday is less than two weeks away and Google is rolling out this update starting today.
Previously Google took breaks before the holiday shopping season, it was Google’s gift to webmasters said former Googler Matt Cutts.
Danny Sullivan of Google responded to the timing of this update on Twitter:
Later on in the day, Danny Sullivan of Google said the search company would take the timing feedback into consideration for future rollouts like this.
Previous core updates. The most recent previous core update was the July 2021 core update and before that it was the June 2021 core update and that update was slow to roll out but a big one. Then we had the December 2020...
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