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Google has announced a new feature for Indian searches, called Translated Results.
This feature automatically translates webpages that are in a different language than the language of the user and then publishes the title and snippet in the translated language.
How The Translated Results System Works
If there are a lack of adequate webpages (a.k.a., content gaps) to rank in the user’s native language, then Google will select the best webpage in a different language and display that in the search results.
Google automatically translates the title tag and meta description of the ranked webpage from the foreign language to the language of the user.
Google will automatically translate the entire webpage into the user’s native language after a user clicks through from the search engine results page (SERP) to the webpage.
Google’s new Search Central help page describes the Translated Results feature as something that will be good for publishers because it will expand the audience for their content.
The documentation states:
“A translated result is a Google Search feature that enables users to view results from other languages in their language, and can help publishers reach a larger audience.”
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Read Full Story: https://www.searchenginejournal.com/google-translated-serps/427428/
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