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It’s impossible to identify how effectively a website or landing page addresses a searcher’s intent without a means to measure the user’s attention – or engagement.
I regularly see bounce rate used as a key performance indicator (KPI) for the purpose of measuring user engagement.
But is the traditional understanding of bounce rate accurate and valid considering how users use the web today?
No, bounce rate is not a Google ranking factor.
In this article, you will learn what bounce rate means, how bounce rate is calculated, what a good bounce rate is and how to audit it correctly.
It’s a great opportunity to become comfortable using Google Analytics to ask better questions, as well.
What Is Bounce Rate?
In Google Analytics, bounce rate represents the number of sessions that triggered a single request to the Analytics server divided by the total number of sessions.
This metric can be applied to a website as a whole or a specific page.
There are two pieces of terminology we need to define in order to understand what bounce rate is.
First, what is a session?
Sessions are a collection of user interactions (hits) that took place within a chosen time frame.
Think of sessions as visits. You may have had this customer in your store before but this is how many times they came in during...
Read Full Story: https://www.searchenginejournal.com/bounce-rate-how-to-audit/426419/
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