With a sales record in the billions, TECNO is one of the leading smartphone brands worldwide. Recently, in an effort to honour people who have overcome all odds and have shown remarkable resilience, the Chinese phone manufacturer announced its latest brand slogan #StopAtNothing.
In this vein, we speak with Kelvin Zeng, CEO of TECNO Mobile Pakistan. In emerging markets, Zeng has deep knowledge and understanding of consumer needs. With more than 9 years of experience in the mobile industry of Africa and Latin America, Zeng has helped TECNO become the No.1 brand in a number of nations.
1. How do you portray your brand’s Value and Spirit 'Stop at nothing'
By promoting #StopAtNothing as part of our global vision, we mean to never stop moving forward. With this new slogan, TECNO recognises the pursuit of human progress, potential, and excellence. Our goal is to become the most admired tech brand in Pakistan and globally, and to continue making breakthroughs in product and customer service innovation for our valuable customers.
The pursuit of excellence is in our DNA, it never ceases and never ends. Our motivation for excellence does not stem from one person or one event, it’s from our users. Every day, we are driven by this very spirit and attitude of consumers around the world. It motivates us to do whatever it takes to make sure that we can bring the trendiest technologies and elegantly and stylishly designed smart devices to global emerging markets.
2. How would you define...
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