How To Fix 21 Content Creation Mistakes That Impact ROI - Search Engine Journal

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Technology and evolving consumer behaviors are making content creation increasingly challenging.

And if content doesn’t perform, it impacts ROI – big time.

Everyone involved in the content marketing process – creators, marketers, and agencies alike – needs to know and avoid content creation mistakes that could be hindering the best potential performance of each piece.

In this column, you’ll learn about the most common content creation mistakes, how to spot them, and what you can do to prevent or solve them in order to drive the greatest ROI.

Let’s Fix 21 Content Creation Mistakes Impacting ROI

See if any of these may be happening in your content marketing operation.

1. No (Or Little) Discussion On “Who”

One of the biggest content creation mistakes is to miss out on discussing who will consume your content with the people creating it.

Marketers typically have a well-defined ‘who,’ ‘why,’ and ‘how’ for each piece of content. But what good is that information if it doesn’t make it into the hands of your content creators?

Without audience information, content creators may inspiration from competing blogs on search engines. That’s not the right approach because competitors might target a different set of audiences with the same keywords.

If those are not your target audience,...

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