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If ever there was one Google ranking factor that should be easy to prove or disprove, it’s .edu links.
Right?
Well, not so much.
Misinformation and theories about what may or not be a Google search ranking factor persist far longer than perhaps they should.
Even today, there is an abundance of results for companies selling .edu links and touting their benefits.
Much Quality! Such Authority! Build “TrustRank”!
(Ahem.)
If you’re wondering whether .edu links are a ranking factor, you aren’t alone. Plenty of people want you to believe they are.
Let’s determine whether .edu links are a Google ranking factor.
The Claim: .edu Links As A Ranking Factor
Let’s be clear here before we dive specifically into .edu links: Links are a ranking factor, no doubt.
And who those links are from matters.
Links are an endorsement of your content; a signal that someone trusts you and thinks you’re pretty awesome.
Therefore, links from high authority websites with rigorous publishing controls must be super valuable. Right?
And who has more rigorous publishing practices and authority than leading educational institutions and other academia?
This is the premise of the claim – that .edu links are one of the most valuable types of links and therefore are an important ranking...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/edu-links/
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