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Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings?
Google Analytics isn’t just for website data, oh no – this is to boost our keyword rankings, they say.
But is there any legit research to support these claims?
As it turns out, a lot of SEO experts have covered this topic.
So is Google Analytics use as a ranking factor fact or fiction?
Keep reading to find out.
The Claim: Google Analytics As A Ranking Factor
You may hear the claims that removing Google Analytics from your website will hurt your search engine rankings, possibly even causing Google to penalize you.
Or, you may have heard that Google uses your Google Analytics data to rank your website.
There are a lot of assumptions, but I’m here to drop some knowledge.
The Evidence
Is Google Analytics A Ranking Factor?
Before we get going, let’s address the obvious:
No, Google Analytics is not a ranking factor.
Google Analytics is a tool that allows you to measure ROI and better understand your customers. Google has been making this clear since way back in 2005 when it acquired Urchin Web Analytics, now known as Google Analytics.
Matt Cutts, former head of Google’s Webspam team, answered the question in a 2010 video:
Cutts...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/google-analytics/
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