Organic search engine optimization, or organic SEO for short, is the process of increasing your website’s rankings on organic searches through natural, unpaid results. Organic SEO helps your site get to the first page so that more users can find your site without requiring you to pay for it with big advertising dollars.
Let’s take a deeper look at organic SEO and review why it is so important to your digital marketing strategy.
The Benefits of Organic SEO
There are a variety of irresistible benefits of organic SEO. We’ve broken a few down for you below.
Increased Brand Awareness
Brand awareness helps you reach individuals who are looking for what you have to offer. The more familiar people are with your business, the better they will recognize it, and visit your site. The more frequently a user sees your brand in the SERPs (search engine results page), the better the chance of acquiring their business.
Increased Visibility
Search engine visibility is the share of traffic that a website receives from its rankings in the organic search results. Having a solid organic SEO strategy can help you rank higher in search, increasing the visibility of your website.
By increasing the visibility of your website, you’re putting yourself in a better position to increase qualified leads. This can give your company an edge over the competition without a website presence and it will even up the playing field against your competitors who have one.
Cost-Efficient
In most cases, organic...
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