Insufficient online exposure and brand presence are among pitfalls that can obstruct growth for small businesses, including ones owned by Black entrepreneurs.
Yet Stephanie Horton, director of marketing at Google Shopping, believes her firm has some solutions to help Black-owned firms overcome such obstacles.
Limited access to vital digital tools reportedly can put those in back of others when it comes to boosting their online presence.
To correct and change that, the Fifteen Percent Pledge and Google Shopping has united for a two-year partnership to help Black businesses. Founded by fashion designer Aurora James in June 2020, the Fifteen Percent Pledge urges major retailers to commit 15% of their shelf space to Black-owned businesses.
Also committed to assisting Black businesses, the search engine giant is now supporting the organization in its Business Equity Community. That is an online, networking platform that will offer Black business owners access to digital tools, training and workshops.
The online database will connect over 1,200 Black-owned small businesses with retailers that have committed to the Pledge including Nordstrom, Sephora and Macy’s Inc., MSN reported.
To help get businesses on the shelves of major retailers. Horton explains an infrastructure is needed. She said one of the main problems, particularly with a small business, is that your supply chain can get stunted. She added you might not have the funds to really understand how to get to that place...
Read Full Story: https://www.blackenterprise.com/how-google-shoppings-stephanie-horton-aims-to-help-black-small-businesses-grow-digitally/
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