Google Search Console: Is It a Ranking Factor? - Search Engine Journal

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For years, SEO professionals have lived inside Google Search Console (previously known as Google Webmaster Tools) almost as if we’re building our own Sims world for SEO.

If you’ve mastered the art of optimizing your website with the help of Google Search Console, you most likely have your site on lock.

But does Google Search Console play a role in Google’s ranking factors? Can you benefit directly from connecting your site to Google Search Console?

Let’s get those questions answered below.

The Claim: Google Search Console As A Ranking Factor

At one point or another, I’m sure you’ve heard the myth that using Google Search Console can improve your rankings. It’s the same with other Google products (e.g., Google Analytics, Google Ads, Google AdSense).

But is that all a rumor?

Let’s put this myth to rest officially.

The Evidence of Google Search Console As A Ranking Factor

Is Google Search Console A Ranking Factor?

I hate to break it to you, but Google Search Console is not a ranking factor.

You can determine this based on past information Google has confirmed related to Google Analytics and Google Ads not being a ranking factor.

This is such an obvious no that no one even talks about it.

The closest I’ve seen Google address this is Google’s John Mueller ...

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