The 50 States Project is a yearlong series of candid conversations with interior designers across the country about how they’ve built their businesses. This week, Seattle-based designer Michelle Dirkse tells us about the top SEO lessons she’s used to fuel her business, why her ideal projects are “weird in a good way,” and how team trips have become part of her firm’s culture.
What are your earliest memories of being drawn to design?
My earliest memory is of having Strawberry Shortcake curtains and wanting to tie them back. I wanted to kind of swag either one to the left and right with hair ties, but I only had one, so I had a choice. I either could have my hair look cute for kindergarten or I could swag back my curtains. And I remember being five or six and telling myself, “This is ridiculous. No one’s going to see your curtains.” I don’t remember where I landed, but I remember caring more about the curtains than my hair. In high school, I took a lot of photography classes, and music and wood shop. And then at home, I was always kind of like, “How can we make something work? How can I turn this into what I really want?”
You went in a different direction professionally, though.
I didn’t really consider it an option to have a design career. I was also really drawn to the idea of helping people. If I have to work, I might as well do a job that’s helping others. So I went to school for psychology, and when I first graduated, I did social work with chronically mentally ill...
Read Full Story: https://businessofhome.com/articles/how-this-washington-designer-used-seo-to-make-her-firm-a-top-google-result
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