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Does Google favor advertisers by giving those who use paid ads a ranking advantage in organic search results?
It’s a topic that’s been hotly debated over the years.
Let’s take a look at why people have believed this to be true – and whether Google Ads can really help you rank higher in organic search.
The Claim: Google Ads As A Ranking Factor
This one stems from an ongoing distrust of Google the Mega Corporation. It suggests that if you spend money in one division (in this case, Google Ads), you’ll enjoy benefits in another (Search).
The Evidence for Google Ads As A Ranking Factor
Every so often, an SEO professional pops up to share anecdotal evidence around rankings dropping in correlation with a Google Ads campaign (see an example in the next section).
But that’s just what it is – there’s no evidence of causation there, and the plural of anecdote is not data.
Early in 2021, a member of the search marketing community fired off a series of tweets accusing Google of not only using Ads campaign spend to influence organic search rankings but of attempting to extort business owners with the practice.
In one, she wrote:
“I’m not sure yet how to process the fact that Google just did a shakedown of one of our clients. In essence, they were told to spend more...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/google-ads/
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