Benchmark Your Conversion Rates Vs. Your Industry
Compare your CVR%, CPC, Bounce Rate, and other KPIs across Paid Search, Display, Social & more.
2022 looks promising for search marketers, particularly on the heels of great technical enhancements, new releases, and feature enhancements we’ve seen in the search marketing world and other paid ad platforms this year.
Whether you are looking for optimizations to refresh your existing strategy or on the hunt for entirely new ways to reach your audience, these trends are fantastic areas to explore as you seek to boost your PPC returns in the year ahead.
1. Conversion Actions
Measuring current goals and core initiatives is a baseline for your PPC strategy. As the tracking in the ad platforms and analytics platforms gets more sophisticated, so do the number and type of actions that advertisers can track.
Typically, advertisers are tracking several conversion actions per account.
For example, common PPC conversion goals include:
- Transactions.
- Online contact forms.
- Request demo or estimate.
- Phone calls: first time/repeat.
- Chat conversions.
- Local actions: directions.
- Offline conversions: matched with an ad click.
- Custom goals.
Are you measuring everything you could be measuring?
What is the value your company associates with each conversion goal?
2. Man Your Automations
While the ad platforms continue to roll out automation options to simplify ad management, it is not as easy as flipping a switch. Human PPC...
Read Full Story: https://www.searchenginejournal.com/ppc-strategies-2022/427920/
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