Authored by Gautam Sharma, Founder & CEO, GautamSEO
Nothing beats search engine optimization when it comes to an affordable, sustainable marketing strategy that helps you drive traffic, generate leads, and get sales. As many as 70% of marketers consider SEO more effective than PPC.
However, SEO is constantly changing, with Google frequently updating its algorithm and ranking factors. Presently, Google uses over 200 factors to rank websites.
Several new trends have emerged in the SEO space. Learning about these trends and implementing them in your SEO strategy will help you outperform your competitors and rank higher on SERPs.
Let’s look at the top seven SEO trends to watch out for in 2022.
AI Will Revolutionize SEO
Artificial Intelligence (AI) is revolutionizing every industry, from BFSI to healthcare, and SEO is no different. A recent marketing and AI survey report showed that marketers are set to use AI to:
- Understand customer behavior
- Develop better content strategies
- Drive operational productivity
With AI, SEO executives can analyze the performance of their content and websites on search engines. Compared to manual analysis, AI-enabled evaluation is faster, actionable, and more accurate. This has given rise to a new concept — AI SEO.
It has three focus areas:
- Understanding the idea behind the user’s search query
- Determining the intent of the query
- Fetching the most relevant results to ensure customer satisfaction
AI investment in marketing is projected to reach $40...
Read Full Story: https://www.apnnews.com/7-seo-trends-to-watch-out-for-in-2022/
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