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Even though their performance has been steadily improving, many of the world’s top websites do not provide the ideal user experience (UX), both on desktop and mobile platforms, at least not by Google’s standards.
This is according to digital marketing analytics service providers, Searchmetrics.
The company recently analyzed the top 100 most visible websites on Google.com and found that by Google’s benchmarks, 50% don’t deliver a good desktop page experience, while 44% fail to do the same on the mobile platform.
Google’s benchmarks are called Core Web Vitals. It’s a new set of metrics the company introduced earlier this year, through which it tracks the UX provided by other websites and has a direct impact on SEO. Google’s reasoning is that it wants to provide its visitors with the best UX possible, and to do that - it wants its search engine results pages to show websites with the best UX - first.
Core Web Vitals were designed to motivate publishers into cleaning up their UX or face getting downgraded on the search engine results pages. The question remains, how much can Google really hurt the biggest digital brands, or will these changes only affect the smaller players.
What are Core Web Vitals?
There are three distinct metrics in Core Web Vitals - First Contentful Paint (the speed at which a page loads), First Input Delay (the time it takes the website to respond to an interaction), and...
Read Full Story: https://www.techradar.com/news/half-of-top-websites-fail-to-meet-google-usability-standards
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