Fashion and travel perform worse on user experience than other verticals according to data from Searchmetrics
Berlin / San Mateo, November 29, 2021 – New research from Searchmetrics suggests around 50% of the top 100 most visible[1] websites on Google.com still fail to deliver a “good” page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. And 44% of the top 100 websites fail on mobile.
As of October, Walmart.com, Target.com and Tripadvisor.com as well as social sites such as Facebook.com, Instagram.com and Pinterest.com were among the major brands that are still unable to meet all three minimum thresholds for good website performance and usability set out under Core Web Vitals according to the analysis. And fashion and travel are the worst performing verticals.
The data comes from the newly launched Core Web Vitals Monitor section on the Searchmetrics website. Updated every month, this provides an analysis of the Core Web Vitals performance of the top 100 most visible domains on Google.com (Google US), with monthly benchmarks for eight key industry segments (B2B, Dictionary/Reference, Electronics, Fashion, Finance, Healthcare, Media/News and Travel).
What are Core Web Vitals?
Google’s Core Web Vitals benchmarks help website owners assess real-world web user experience in three areas: how quickly the content on a page loads; its interactivity (the time taken to respond to a visitor’s first interaction,...
Read Full Story: https://www.realwire.com/releases/New-study-Around-Half-of-Top-Websites-Failing-User-Experience-Requirements
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