“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” said Colt Sliva, SEO Engineer at iPullRank, in his presentation at SMX Next. “Additionally, you can be effective even when you’re not available.”
Many SEOs, however, lack the programming knowledge to set these systems up themselves, which is why automation tools are on the rise. Choosing one may seem daunting with so many automation resources, including no-code, low-code, and maximum-code options. But, as Sliva points out, there is always a tool available, no matter your technical literacy.
Selecting a marketing automation tool is just the first part of this process. Here are some actionable steps Sliva recommends marketers take to automate their SEO tasks.
Create a data storage space
Every marketer has their tool preferences, but Sliva recommends using Google Sheets and its macro scheduling when setting up SEO task automation. “What it will do is run a crawl in your site on a schedule and then write that straight into a single excel sheet,” he said, “You get a summarization of all the features of the crawl, and that data is saved in a sheet.”
Craft data visualizations
Whether you want to focus on missing HTML elements such as title tags, meta descriptions or H1 tags, or more technical components like orphan URLs or XML sitemap issues, creating visualizations can help marketers better analyze their data.
Sliva shared some helpful SEO data...
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