En Gold

Role Description

Assisting with driving web traffic through the planning and execution of online advertising and SEO whilst aligning with the company’s marketing goals and generating online sales. Working closely with Management, you will be responsible for advertising content, managing ads and reporting and managing web performance.

Key Responsibilities

• Perform research on current benchmark trends and audience preferences.
• Developing advertising strategies to increase buyer interest in products, resulting in online sales.
• Monitoring project progress from planning to execution to ensure it remains focused and evaluate its effectiveness.
• Suggest and implement new features to develop brand awareness.
• Stay up-to-date with current technologies and trends in social media, design tools and online applications to drive web traffic and generate sales.
• Identify problem areas that may be preventing online growth and provide informed suggestions to help resolve and improve.
• Implementing supporting technologies that are the best available options to support the operations of the company.
• Supporting the company in a IT capacity.
• Up to date knowledge on Google Analytics, Google Shop, Google Ads, Shopify Plus, Instagram, Facebook, Facebook Ads and website performance.
• Regularly reviewing and improving online Customer Experience.
• Uploading and maintaining products for online sale.
• Overseeing the online launch for new collections and executing supporting advertising.
• Advanced...

Read Full Story: https://fashionjournal.com.au/careers/ecommerce-and-digital-marketing-administrator/

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