Google November Core Update Is Over – What Happened? - Search Engine Journal

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It’s official, Google’s November core algorithm update is over today on Tuesday, November 30, 2021, the day after the popular Cyber Monday shopping day. Sites that experienced an up or downward shift in rankings should not expect additional changes to their status until the next algorithm update.

Google announced the end of the core update rollout on Twitter:

“The November 2021 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.”

It’s possible that changes in traffic around the time of the algorithm might not be related to the update. Coincidences do happen but it’s a slim hope.

The changes seen today can be said to be permanent and until the next update there should only be the daily up and down in rankings that are characteristic of a constantly updated search index.

Unlike in the past where the search index remained fixed for a month at a time, today’s search engine is more dynamic and responsive to links and content.

What doesn’t change is the underlying processes themselves.

What Was The November Update?

Search Community Shares Insights

Many search marketers agreed that the November core algorithm update did not have the disruptive impact of a major update.

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