7 Local SEO Updates From 2021 That Will Impact Your Planning - Search Engine Journal

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It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception.

As consumers’ informational needs have grown and local markets have become more competitive, search engines have adapted to meet these needs.

Businesses, local SEO professionals, and their agencies have new tools, more data – and easier access to both.

And consumers? They’re gaining access to more of the information they care about through an increasingly rich, engaging, and seamless local search experience.

Google And Changing Consumer Buying Habits Disrupted Local Search

This year, many of our top local search updates are from Google, but that shouldn’t be a surprise.

Google quickly responded to changing consumer buying habits as a result of the pandemic and remains the dominant force in the market.

• Google currently enjoys an over 92.4% market share in the search engine space worldwide.
• 83% of local consumers use Google Search to find information about local businesses and 90% will make a purchase within one week of their initial search.
• Google facilitated 2 billion connections such as reviews and bookings between US businesses and shoppers per month in 2020.
• [Available near me] searches increased 100% in 2021; [now near me] searches by ...

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