×
Tuesday, April 23, 2024

Google: Keep 301 Redirects In Place For A Year - Search Engine Journal

Last updated Thursday, December 2, 2021 12:41 ET , Source: NewsService

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.

Try For Free

Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time.

Why a year?

Because it takes a while for Google to process a major change like a site move.

If redirects are in place for less than a year then Google may not end up crawling the links enough times to recognize the site has been moved permanently.

This topic is highlighted in the latest installment of the Ask Googlebot video series on YouTube.

How Long Should I Keep A Redirect For A Site Move?

Google’s Search Advocate John Mueller addresses the above question by first clarifying 301 redirects are the correct ones to use in this case.

There are two main types of redirects people use on websites: 301s and 302s.

A 301 redirect signals to Google that a page has been moved permanently, while a 302 redirect signals a temporary page move.

A site move is a permanent change, so 301 is the appropriate redirect to use in this case.

Given that the web is constantly evolving, you may be wondering if permanent actually means permanent.

Mueller says:

“At Google we try to reprocess all pages at least every few months. Most pages are checked more often. However,...



Read Full Story: https://www.searchenginejournal.com/google-keep-301-redirects-in-place-for-a-year/428998/

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.