Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.
As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose – and people looked to the brands they do business with for answers.
In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022.
Video, digital and real-world events, owned-media assets, and paid media are among the top areas of content marketing investment for the year ahead, according to CMI’s latest B2B Content Marketing report.
In this column, we’ll take a look at 10 specific content marketing trends driving this increased investment and activity.
For each one, you’ll find tips and takeaways below the infographic to help you capitalize on them for marketing success in 2022.
1. The Demand For Quality, Relevance & Trustworthiness In Content
Google’s core updates, Page Experience and Core Web Vitals, and anti-spam initiatives continue to raise the bar for creators and marketers who want their content to be discoverable in search.
E-A-T – Google’s desire for Expertise, Authoritativeness, and Trustworthiness in searchable content – is a mantra that will continue to weigh heavily on the minds of marketers through 2022.
Because it lacks a quantifiable metric and cannot be measured, the concept of E-A-T is a perpetual challenge in SEO.
And...
Read Full Story: https://www.searchenginejournal.com/content-marketing-trends-2022/428673/
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